Marketing and the Inspiration Behind It!

I am listening to Pandora loving the bass in my headphones while I am working on my newest listing.  I get motivation from some of the most random things.  If something catches my eye, I like to see how I can I incorporate it into my art.  Yep, I said it, art.  Yes, I am a licensed, full-time and top producing Realtor, but I take every property that I list and I look at it as a unique specimen and try to showcase it as if it were something fit for the Smithsonian.

Yesterday’s inspiration started by looking at an online ad for Kaiser that had shiny gold font.  I texted my graphic artist, Jenn, and asked her if we could use a gold font that would look metallic in print.  She said that could be difficult for the materials that I needed.  Then magically, I was scrolling down my Facebook feed and saw this “Thank You Fans” post from the Oakland Athletics and I screenshot it.  I emailed Jenn and said, this is the inspiration!  I requested that the word Rockridge be in bold with an image behind it.

Thank You Fans

 

My girl Jenn did some mind reading and I gave input and voila!…

that Rockridge life

For the image behind “Rockridge” Jenn took a screenshot from the Red Oak Rockridge video:

 

With all of the all of the template marketing and over used adjectives out there, what will make your home stand out?  Truly, you never know what draws someone in.

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Preparing a property for sale and what is important…

It’s funny how people meet; Josh and Traci stumbled upon my blog years ago and hired me to be their buyer’s agent. I am honored that we retained a friendly and working relationship as I am now their agent on the listing side.

Six years ago I saw 12 Eastwood Court on Broker’s Tour and I immediately called Traci and Josh.  This home was quite unusual as it had a very usable, sunny backyard.  The home felt very happy and I wanted to get their take on it.  That night we went for a visit, and after comparing and contrasting this property to other homes in Montclair and Lincoln Heights, they decided to make an offer and succeeded with multiple offers on the table.  For Traci, it was all about the true chef’s kitchen.

Many improvements were made over the last six years of their ownership, and as they recently prepared for the sale their home the one thing that was a bit overwhelming and dated was the lava rock fireplace; see the before and after photos below…

Eastwood living room before

BEFORE (Source: East Bay Regional Data)

12 Eastwood 27

 AFTER

With the average age of today’s homebuyers being 38, it was important to style the home with a breath of fresh air and I am thrilled how this property shows.  This is a home that one can simply move right into and be happy!

I was very happy to partner with professionals that helped us take this property to the next level; Visual Jill (www.VisualJill.com) acclaimed local designers, and Peter Lyons, professional photographer.

Open this Sunday, September 21, from 2pm-4pm.   Please visit www.12Eastwood.com for more details and photos.

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Love in Crocker Highlands!

I really love this house at 1169 Sunnyhills Road in Crocker Highlands.  This 1940’s home is polished with tasteful updates, crisp white woodwork and is the perfect marriage between formal and casual.  I love this family room with French doors to the backyard and I am really digging that the backyard is ample, but not too much yard to maintain. This property last sold in November 2011 for $1,100,000, it is now currently listed with Dave Higgins of Grubb Co at $1,295,000.

pic11

Love this family room

pic10

 

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North Oceanview Berkeley – Business is Booming!

 The map above is interactive. If you do not see the markers, move the map around.

Last year I had the opportunity to sell a house in the north Ocean View neighborhood of Berkeley, 1468 10th Street. My clients were looking for a home that needed some love and had a big backyard.  We knew there were rumors of a Whole Foods coming to Gilman Street in the fall of 2014 and that Stella Nonnajust opened up around the corner, but I am excited to see more fun spots trickle in. Westbrae Biergarten, Philz Coffeeand Doughnut Dolly are just 3 of the new spots to open their doors. There is also great access to 4th St and the Bart.  Berkeley real estate has always been in high demand and I would not say any neighborhood is a bargain, however north Ocean View is a place that be considered and seen. Check out the map and press below!  

Press:
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